New Brightway Insurance agency opens

The Laci Williams Agency has opened in Broomfield under US personal lines insurance agency Brightway Insurance’s independent agency model.

Broomfield native Laci Williams (pictured) decided to establish a Brightway agency to contribute positively to her community while also forging a path to entrepreneurship, aiming to pass down a thriving business to the next generations.

Williams expressed her enthusiasm about the new venture, saying in an emailed statement: “I’m thrilled to announce the opening of my Brightway agency, a place where I am committed to delivering exceptional service and value to my community.

“I look forward to partnering with our clients to meet their needs and exceed their expectations. I provide innovative solutions and look forward to building lasting relationships with my clients. I can’t wait to embark on this journey together with my community.”

With a strong background in public affairs and civic engagement, Williams brings a wealth of experience to the business. As a Political Science graduate, she has shown a deep commitment to community service through her volunteer work.

Meanwhile, The Laci Williams Agency pledges to be a reliable partner for clients, whether they are buying a new home, growing their business, or seeking to secure their future.

Set up in 2008 in Florida, Brightway was named the highest-ranked insurance franchisor on the 2022 Franchise Times Top 500 Franchises list. The company handles all carrier relations and appointments for its franchise agents, providing support with licensing, onboarding, training, and retention, as well as in areas such as marketing and technology.

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